‘Perfect skin’ beauty products are useless claim experts… But where does this leave consumers?

According to scientific research, beauty supplements that promise better skin may just be a huge waste of money, leading to questions over consumer rights for those who have tried these products and have not benefited from their use.

The industry is worth millions in the UK, and with the exposure of social media giving beauty supplement sellers a platform to market their products to the masses, the market is expected to keep on growing. The costs of these products are often high, but with research now saying that the use of such products may be a waste of money, where does this leave consumers?

Beauty supplements marketed as giving consumers “youthful, younger, firm or even perfect” skin, may just be a waste of money, scientific research claims. Pills, applicants and drinks that purport to improve and maintain younger-looking skin should simply be replaced with a healthy diet, drinking less alcohol, not smoking and protecting skin against dangerous levels of sun exposure.

And that’s it. That’s the secret!

The British Nutrition Foundation (BNF) said they found “very limited evidence” that supported claims made by many beauty supplement manufacturers who say their products can maintain younger-looking skin.

The anti-ageing craze is popular, yet the experts are candidly reminding us that we just need to live well to look well.

The next thing to do is question the validity of how these beauty supplement manufacturers can make their claims. Companies are not allowed to just make things up for the sake of advertising, which is why you see how claims are made based on research or similar things. But, if the experts are now saying that these products are a waste of money, we have to question the validity of how the claims are made in the first place.

There may be a lot of angry consumers if they find out they’ve spent their money trying to look younger on products that have no effect on them at all!

False advertising claims actions are quite common, so manufacturers need to watch out for consumer action cases against them in the future if they’re found to have been misleading consumers.